This free online diploma course explains how to use Amazon's Pay-Per-Click (PPC) advertising to boost eCommerce sales. Are you ready to conquer Amazon's advertising realm? Take this digital marketing diploma course to unlock the secrets of Amazon's Pay-Per-Click (PPC) platform. We provide proven strategies you can employ for keyword research, campaign optimisation and advertisements that drive conversions. We examine real-world examples to help you navigate the competitive Amazon marketplace confidently and gain a competitive edge in the world of eCommerce.
| College | Alison |
| Course ID | 201767 |
| Course Type | Online Learning |
| Course Qualification | CPD Diploma |
| Course Duration | 10-15 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain the importance of Amazon PPC advertising and its role in eCommerce • Create compelling ads and optimise product listings to increase visibility and ‘click-through’ rates • Apply advanced analytical techniques to track and measure of the performance of marketing campaigns • Explain how to optimise budget allocation to maximise profitability while scaling Amazon PPC campaigns • Analyse case studies and best practices to apply in real-world marketing campaigns • Discuss how to set up and navigate Amazon's PPC Campaign Manager |
| Course Code | 5966 |
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