This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital marketing skills in an ever changing business environment.
On completion of this programme students should have developed a strong business knowledge and competence in marketing with digital marketing.
They can expect to have a wide range of opportunities and should find suitable employment in the broad field of marketing focusing on specialised skills and competencies of digital marketing including Marketing with Digital Marketing roles, Brand Marketing with Digital Marketing, Advertising & Public Relations through Digital Marketing and Digital Marketing Consultancy.
Click below to learn more about this programme.
| College | Dublin Business School (DBS) |
| Course ID | 150621 |
| Course Location | Dublin |
| Location Postcode | Dublin 2 |
| Course Type | Classroom Based |
| Course Qualification | Honours Bachelor Degree |
| Awarding Body | QQI |
| Awarding Body Details | BA (Hons) in Marketing |
| Course Duration | Three years |
| Course Time | Full time, beginning in September 2024 |
| Course Fee | €6,060 |
| Entry Requirements | 2 H5 + 4 O6/H7, to include Mathematics & English or another language |
| Career Path | Graduates from this stream will have strong business knowledge and competence in marketing with digital marketing. They can expect to have a wide range of opportunities and should find suitable employment in the broad field of marketing focusing on specialised skills and competencies of digital marketing including Marketing with Digital Marketing roles, Brand Marketing with Digital Marketing, Advertising & Public Relations through Digital Marketing and Digital Marketing Consultancy. |
| Course Code | DB518 |
Overview In computer science, Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.
Overview The BA (Hons) in Marketing (Digital Marketing) has been developed in close discussion with practitioners from the communications and marketing industry.
The BA in Film & Media programme is an opportunity for you to spend three years developing skills and expertise in film, television, radio photography and other aspects of digital culture.
The programme aims to equip current and aspiring managers with advanced business administration concepts, strategic thinking, sustainability, leadership, and innovation.
